To attract customers, local businesses must have an online presence and promote their business via digital marketing, whether it’s on social media or via their website.
In today’s marketplace, people do not have time to physically search for the products and services they need; instead, they turn to online resources such as review sites and search engines like Google to find local businesses that can meet their needs.
Through digital marketing, local businesses can increase awareness of their brand in order to drive more customers through their doors in person or gain repeat clients through their website or social media channels.
The rise of digital marketing
With more and more people going online to search for information and goods, local businesses that don’t have a strong online presence are falling behind. Digital marketing is becoming increasingly important for attracting customers and generating leads.
Fortunately, it’s easier than ever to get started with digital marketing today. Every small business owner should have a website that directs visitors to their contact information or physical location. When starting out with digital marketing, it’s a good idea to pay close attention to analytics so you can see what is working for your business and what isn’t.
Whether you’re using social media or another form of digital marketing, being data-driven will help you optimize your approach over time as you figure out what methods appeal most to your target audience. A winning digital marketing strategy requires creativity and patience—and new approaches typically take longer to produce results than old-school tactics.
You may be asking yourself: Are digital strategies right for my business? That answer varies based on your industry, market size, brand awareness, etc., but digital marketing has something to offer every local business looking to attract new customers. What are you waiting for? Getting started with digital strategies could be one of the best decisions you make in 2016. Don’t wait too long: if someone else beats you to set up an online presence, they might win all those potential clients before you do!
How online marketing can help your business?
In today’s digital age, it’s important for local businesses to have a digital marketing strategy that helps build brand awareness and reach potential customers. With a strong online presence, your business can attract new customers who are looking for products or services in your area.
However, you don’t want to spend money on tactics that may not work. To get started with creating an effective online marketing strategy that will help increase your sales and customer base, keep these four tips in mind: 1) focus on customer engagement; 2) pick goals and track results; 3) experiment with different channels; 4) maintain consistency across channels.
What social media channels are best for your business?
There are no right or wrong social media channels, but each one serves a specific purpose. For example, Twitter is great for reaching out to influencers and journalists and driving traffic back to your website. Facebook is a great way to communicate with current customers and find more leads through paid ads. It all depends on what your goals are as a business owner.
If you’re looking for new clients or want more visibility on search engines, use LinkedIn. If you want to run contests or boost engagement with your followers on Instagram, that’s where you’ll get it done. Letting people know about your online presence is essential for any local business; if you don’t have one yet, get started today!
How can you make sure customers find you?
Today’s consumers are more informed than ever and are just a Google search away from finding a competitive business that can give them what they want. Make sure that you’re at least as close to your customers as their fingertips by making sure your online presence is relevant, consistent and up-to-date.
Don’t worry about perfecting your online presence — even if it isn’t yet reaching all of your customers or is hard to find (think about how difficult it would be for someone outside of Connecticut looking for your dental practice to find you in any Google search), there are still things you can do to ensure customers know who you are and what you have to offer. Your website should be not only informative but also easy to navigate.
The Importance of PPC Advertising
PPC advertising is one of your best resources for getting new customers quickly. It enables you to get targeted traffic with ads that pop up on Google, Bing and other search engines. PPC ads are customized to each user based on their location, so if you’re looking to attract customers in your local area, it’s a great place to start.
The only downside is that PPC can be expensive: every time someone clicks on your ad and visits your website, you have to pay a certain amount of money. But many businesses have found success with PPC by targeting it at specific demographics or by bidding lower than competitors during busy seasons such as holiday shopping.
What’s Next For Online Marketing
Now that consumers are more in control of what they watch and when they watch it, it’s imperative for local businesses to have a presence on platforms like Facebook and Twitter. Those who do see 5% higher customer retention rates than those who don’t (according to Inc.) — and is your business really worth not being present?
You can be ahead of your competition by creating a digital marketing strategy that targets individual consumers based on their interests. Figure out where your customers hang out online. Once you know that you can help them find you there. In fact, having a good online presence may soon become as important as having an actual storefront location!