If you are designing a new website in 2022, then you need to avoid some common mistakes of web design. Designing a website is not as easy. There are many key things to consider when designing a website. Here I am discussing some technical factors that can help you create an attractive and effective website in 2022.
Websites are the best way to make your business popular in the digital world. Web designing is a complex task and requires a lot of patience and hard work. Designers usually make some mistakes during the design process. Website designing for small businesses has now become cheap and affordable because nowadays you can hire professional website designing companies as per your budget. These companies offer some of the coolest-looking websites that you have never seen before. The following are some common mistakes that most web designers make while they are paying attention to effective website design strategy:
Huge Mistake #1: Creating a Website with Flash
Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?
Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds, and internet configuration settings…
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2: The “Internet Catalog” Approach
You see this everywhere. Good, honest, and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.
Here’s why: There’s an ancient rule that goes back to the very beginning of direct marketing on the internet, taught by the richest, most legendary, and most well-respected internet marketers of all time…
“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines
You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…
What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.
Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?
For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…
Wrong Again! — The truth is that you should never optimize your sales page for Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them the link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #4: Having a “Graphics-Based” Website
Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?
After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter, and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale and losing a customer.
Huge Mistake #5: Designing a Website with Zero Marketing Experience
Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…
However, having your website designed by someone with Zero internet marketing experience is like buying a street car without an engine… it won’t go anywhere, and it’ll just waste your time and money!
For help on website design, you can book a free consultation call with our experts.